Subaru is the translation of the Japanese name that receives the constellation of the Pleiades, which were the stars that Ulysses followed to guide themselves on their return trip as the awardeid told.
Subaru is the translation of the Japanese name that receives the constellation of the Pleiades, which were the stars that Ulysses followed to guide themselves on their return trip as the awardeid told.
This 6 -star constellation appears as a fundamental element in the company's logo. It is not a random name since, from the first moment, it was intended to unite the meaning of guide as safety and protection, just the value that defines the permanent integral traction that all subaru vehicles incorporate from the first model launched in 1972.
The 6 stars also represent the 6 companies that joined Subaru. The original components, technology, services, materials and engineering companies merged to give rise to Subaru. The blue and yellow colors of the initial logo represented the soul of three elements of worship in Japan: these are the sun, the night and ... the stars.
Subaru belongs to one of the strongest industrial corporations in Japan called Fuji Heavy Industries (FHI). FHI is a large industrial conglomerate that is placed among the main actors of the Japanese economy. The FHI germ was based on the aeronautical industry, with the Nakajima Aircraft company, and, precisely, the rotating turbine engines was born the philosophy of the boxer engines and the integral traction that all the Subaru models incorporate.
To such an extent, the spirit of the company that was FHI who put to the Japanese Zero components who bombarded Pearl Harbor bombarded. After World War II dissolved and fragmented in several companies for peaceful purposes. But the aeronautical engineers who joined her united her creative talent and formed an automotive company merging five of those resulting from the dissolution.
Currently, and together with Subaru, they are part of FHI companies dedicated to aeronautical components (it is currently one of the most important technological partners of NASA and the European Space Agency) as well as chemical industries, engineering and
applied technology.
