Volkswagen creates a new international corporate magazine "Das Auto. Magazine" that is available on the Internet in six languages and for seven countries.
The magazine is one of the first periodic publications that can be read through a wide variety of supports, since its design adapts to the device with which it is read, adjusting its format between one and four columns, maintaining the intact content.
IPAD users have their own quarterly version with exclusive audiovisual and interactive content, in application format, available in iTunes. There is also a printed edition of the English version of the new publication of 92 pages, and importers around the world can adapt the content of this classic format magazine to elaborate other national editions.
"Volkswagen's new magazine presents an innovative concept of Cross-Media corporate publication that can be adapted to the international public to adapt to market needs," explains Jürgen Stackmann, marketing director of the Volkswagen Group and Volkswagen Tourisms. The new concept has a distinctive journalistic style, and at the same time makes intensive use of the possibilities offered by the various communication channels.
"Das Auto. Magazine" replaces both the printed magazine "Volkswagen Magazine" and the online magazine and application of Volkswagen called "Das.". The Kircherburkhardt content agency in Berlin, won last summer the contest to take care of this concept of integrated magazine.
