Since its launch in 2009, Peugeot has sold more than 400,000 units of its Crossover 3008.
To develop an exclusive 3008, Peugeot has been associated with a Sportswear clothing brand with a strong identity and has common values with Peugeot; It's about Napapijri. In this way, a crossover is born capable of legacy to the polar circle, the 3008 Napapijri.
Common values: demand and emotion
Napapijri, whose name means Arctic Circle, was born in 1987. The brand, which has as a logo is the Norwegian flag, debuted by manufacturing mountain backpacks and anoraks for the practice of skiing before making known through Sportswear fashion garments.
Napapijri garments evoke trips, discoveries and expeditions under extreme conditions that require High Tech materials.
It is evident, therefore that the 3008 will reaffirm its character and adventurous design with all the Napapijri spirit for the first time and exclusively.
3008 Napapijri
The 3008 Napapijri is equipped exclusively with exterior logos, door thresholds, interior carpets and an ornament in the steering wheel with Napapijri logos. The seats also exhibit the Napapijri brand recorded in the central part of the backup and the tires are also personalized.
The car is available with 3 engines: 1.6 HDI FAP of 112 hp, 1.6 E-HDI FAP of 112 hp and 2.0 HDI FAP and in four colors; Black Pearl Nera, Blanco Nacré, Rich Oak and steam Gray. This limited series has equipment that includes, as standard, the WIP Nav browser, the rear parking aid sensor, the Head Up Display system and the adventure pack.
Both brands have developed an innovative 360 ° communication device that will be available from the Paris Motor Show where 3008 Napapijri will be presented in world first and where the orders period will open. It will be marketed in 15 countries at a price of € 29,200.
