Head driving can make us save 25% of the fuel tank and protect the environment. But what if it was also fun? With this objective in mind Volkswagen launches "Think Blue. World Championship", a new virtual game of fuel savings for iPhone, iPad and Facebook. Android users will still have to wait a little more, the Android version will arrive in early August.
The game increases awareness to drive more efficiently and demonstrates drivers that everyone can protect the environment without having to sacrifice the pleasure of driving.
Think Blue. Challenge
In Spain, the celebration of the "Think Blue. Challenge" at the end of 2011 gave as a winner Carlos Muñoz Mora, who will be the one who will represent Spain in the world final to be held in California from November 24 to 28. The "Think Blue. Challenge" also intends to instill more efficient and environmental driving habits. The international final will take the 20 finalists from San Francisco to Los Angeles. The driver who completes the journey with the lowest fuel consumption and also demonstrates his knowledge in environmental protection and sustainability will become world champion.
Luca De Meo, Marketing Director of the Volkswagen and Volkswagen Group, explains: "This championship shows that driving with sustainable consciousness is as demanding as any other car competition, but much better for the environment. The game combines the online activation of participants with international events."
About Think Blue.
"Think Blue." It is Volkswagen's approach to promote efficient mobility and sustainable individual actions. This approach includes technologies, the development of alternative propulsions, new mobility concepts such as the program of shared vehicle use "quicar" and the world production plant system with energy optimization "Think Blue. Factory.", Whose objective is to make production in Volkswagen plants a 25% more ecological in 2018. "Think Blue." It also includes collaboration with a large number of environmental associations around the world.
