The Toyota Me.WE prototype is the result of a collaboration between the European Design and Development Center of Toyota (ED2) and Jean-Marie Massaud, the renowned creative designer acclaimed by his visionary projects in design and architecture.
For ED2, which signed a collaboration agreement with Studio Massaud in July 2011, it is about learning from a unique collaboration around a project that marks a paradigm shift regarding the design and traditional automotive engineering.
As for Jean-Marie Massaud, her ambition is to integrate the human, economic and environmental challenges in a realistic concept of an "anticrisis" vehicle.
The unique concept of the prototype of the Toyota Me.WE revolves around three main axes:
• 1. Adaptation: It is about offering an absorbent sensory experience that is adaptable to a wide variety of lifestyles, along with the essential need for great quality and innovation.
• Synthesis: Eliminate the leftover and suggest a new way of reacting to how we behave and the expectations we have, and a proposal for alternative synthesis based on personal decisions in the areas of vehicle design, cost reduction and user behavior.
• 3. Modernity. It is time to question existing conventions and seek change. A vehicle that is not enough with a good image, but goes further in the experience he offers, the ingenuity of his solutions and his desire to suggestly cover our needs. A vehicle that reflects the values of people with a vision of the future, instead of simply reflecting their social status.
From his conversations with ED2, Jean-Marie Massaud detected a series of inconsistencies in the way we value and understand vehicles: “By losing reality and as a consequence of an idealized approach, the car has become an accumulation of restrictions rather than a source of freedom. However, our lives and needs require greater adaptability, simplicity and agility. which can offer much more.
Juxtaposes desire with pleasure, status with utility, space with capacity, power with agility, performance with suitability, segmentation with adaptation, and stress with serenity. "
With me.WE, the designer proposes a solution that is viable here and now, and that, far from excessive use of technology in the name of the “always more”, offers an answer that has its main roots in reality and in current concerns around collective responsibility and good individual citizenship.
The goal of Toyota Me.WE is nothing less than to combine all those essentially paradoxical challenges. It is not about reinventing the car, but rather to create a vehicle for everyone, which adopts a new approach to pleasure, simpler, more adequate and more realistic (easy to park, adaptable to different lifestyles of life and extremely pleasant use): it is, in fact, a real alternative to cars based on the "passion" and status.
Until now, no other vehicle had been able to solve the contradictions of real life as well as me.
• Light and flexible: the mere aluminum tubular structure. We incorporates interchangeable body panels (doors, fins, hood, bumpers, etc.) designed in expanded polypropylene, a thermoplastic polymer of enormous flexibility and lightness.
• Individual and standard: The different body panels can be easily customized, while the molded production method allows manufacturing to achieve maximum performance on investment.
• Freedom and responsibility: As a “pickup”, convertible, SUBOCAMINO AND COMPACT URBAN vehicle all in one, Me.WE is designed for a wide range of users, while its ecological footprint is minimized thanks to the reduced weight of the prototype and the materials it uses.
• Me and We: reflects a simultaneous concern for personal well -being (me, me) and the well -being of others (we, us), summarizing the identity of a path to freedom that is desirable for each one with responsibility to everyone.
If you still do not understand exactly what this is from the me.We those of Toyota have made a video in which you can see how the vehicle is modified.
